Featured Article - How Your Website Can Be Found in Search Engine Results

Does every business need a website? With more and more people using the Internet to find things like hotel rooms to make reservations, buying goods online etc. with their computers and phones, the answer is yes. Let me assure you that it is most probable that your competitors have a website which means you are missing out on a huge market. Did you know that clients will often search online for the best deals and pay more attention to the most credible looking websites before making a purchase or employing a service? Keeping up with technology will help attract potential clients and steer them your way rather than in to your competitors hands?

Now that we have determined the importance of a website, did you know that a website marketing strategy is essential to your business driving in business over your competitors. There is no point in developing a website that no-one can find because it is buried somewhere on page 20 of popular search engine results.

The key to ranking high in and receiving traffic from the search engines is to optimise your site, here are some tips on what can help you boost your rankings.

Make a list of possible phrases that your clients will be searching for. Try for keyword phrases that are not too competitive but are still relevant and would receive enough traffic.
Narrow your list down to 5 phrases to focus your efforts on.
Create an optimised web page for each of your keywords and key phrases.
Consider and use your keywords and phrases when writing your website content and when making website updates.
Stay ahead of your competitors by assessing their ranking position every 6-12 months. Be proactive by integrate new search engine optimisation techniques as these are constantly changing.
Implement new media into your website such as blogs, wikis, social networking features, podcasts, vodcasts and an online newsletter.
Trial a pay-per-click campaign. This can be more effective and cheaper than you think.

Do you have any questions or would like to implement any of these technologies on your website? Give us a call or send us an email via our website enquiry form and one of our frienly staff wil lead you in the right direction.