Website Search Engine Optimisation (SEO)
What is SEO?
Search engine optimisation is the process of increasing the amount of visitors to a website by ranking high in the search results of search engine such as Google, Yahoo and Bing. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by users. Our experience in this area will ensure delivery of the right optimisation techniques and the best practices to implement them. Search engines have strict requirements and algorithms when indexing a website to provide users with the most relevant results for each search. Using extensive knowledge and experience in SEO, FX Design Studio has developed a program comprising of ten phases, which will model your website's structure and content according to a search engine's indexing and ranking guidelines.
Your Business is Our Business - It's Not Just About Rankings
Over the years we have come to realise that the success of our business is highly dependant on the success of your business. With that in mind, SEO is something that we have refined over the years and have developed a passion for. The process can take from 3 to 12 months to achieve a top ranking for a very valuable and competitive keyword phrase. Our results have been highly successfully and we have many examples and proof that our techniques work.
A Holistic Approach Means More Value For Money
Many SEO companies charge their services based on how many keyword phrases they will be optimising for. For example, they will charge a fee for 5 keywords, 10 keywords or 20 keywords. This is costly and ineffective, when in reality all it takes is a top ranking for just 1 or 2 of your most competitive and profitable keyword phrases. This alone will increase traffic and sales dramatically.
SEO rankings can change on a daily basis, especially if you are in a very competitive industry. There are many different stages which can be implemented to achieve a top ranking, but what was working yesterday may not work today. Equally, what works today may not work tomorrow. That is why we take a holistic approach to Search engine optimisation by using a combination of techniques that will stand the test of time, so that when one activity loses ground another potentially gains ground. This has proven very effective to date with more than 99% of our clients holding their rankings.
Why You Should Never Believe Guarantees
Many SEO companies offer money back guarantees with their service. However, when you understand how SEO works, you start to realise why these guarantees are not in your best interest. These guarantees usually involve buying keywords in packages, i.e. 5 keywords, 10 keywords or 20 keywords. Out of the keywords that you buy, 18 out of the 20 keyword phrases you rank for will be the least relevant that your competitors have not bothered investing in. These are the keywords that won't produce you any real profits, when the fact of the matter is that the 2 remaining keyword phrases (the ones that your competitors all have high rankings) are the most valuable ones and the ones to be focusing on in your SEO action plan. For this reason, while we do our very best to get you to the top and are 100% confident in our techniques, we never guarantee any exact placement in any search engine.